A simple review process for social posts

‘Looks good’ isn't much help if three versions of a caption are circulating. A small team needs a clear final version and someone responsible for saying it's ready—not a complicated approval system.

Illustration of social post drafts arranged in a calendar.

1. Choose the writer and the final reviewer

One person prepares the post; one person makes the final call. Others can contribute facts, but the writer shouldn't have to reconcile contradictory requests at the last minute.

Set a review time before publication. If nobody has approved the post by then, leave it unscheduled.

2. Send a complete version for review

Copy the caption and share the media through your team's existing review channel. DraftPop does not currently provide shared reviewer roles or an approval inbox. Never share your password to create a review workflow.

  • The exact caption, including the link.
  • The image or video that will accompany it.
  • The destination account and intended time.
  • The source for any claim, price or quotation.

3. Make feedback actionable

Separate things that are wrong from things you personally prefer. ‘The workshop starts at 2, not 3’ is a required correction. ‘Could the opening be friendlier?’ needs a concrete suggestion.

Hard to act on

Can we make this more engaging and on-brand?

Specific enough to use

Open with the workshop date. Replace ‘unlock your potential’ with what attendees will actually make. Keep the booking link at the end.

4. Approve the exact version

If you change a price, claim, offer or customer quote afterward, ask for another review. Fixing a typo is different from changing the message.

  1. The writer makes the agreed edits.
  2. The reviewer checks the final caption and media together.
  3. Record approval next to that version in your team's review channel.
  4. Schedule that version, then check the calendar entry.

5. Keep a way to stop the post

Know who can edit or cancel the queued post if circumstances change. Open the scheduled post before it publishes to make a supported change or cancel it.

A post already being processed may still finish publishing. If its outcome is unclear, check the social account before creating a replacement. Cancellation does not restore a used scheduling credit.

Read next

Make approval mean ready

Agree on the final caption, media, account and time. Then the person scheduling doesn't have to guess which version everyone meant.

Plan the approved posts